At For Serious Shoppers
we review thousands of apparel items for inclusion in our on-line catalog.
Our top criteria for inclusion are Price Integrity
and a Scroll Stopper Presentation
The item must be presented in a way that will catch the attention of a shopper as they scroll down
through dozens, or hundreds, of competing items.
From time to time while scrolling through hundreds of images of clothing items you might find that your scroll finger suddenly stops moving and deep in your brain the words `Wow`, `Whoa` or `OMG` appear. That`s the magic of an effective presentation. It grabs your attention and makes you stop and take a second look, and possibly, you will click on that item to see more.
For apparel items it is rare that a picture of an item laying on a table will have that dramatic effect. To properly present an apparel item it has to be worn by a model so that the fit, the form, and the function of the item can be clearly shown. A mannequin can do that, to a certain extent, but it takes a real live breathing model to add that extra magic that creates a `scroll stopper` presentation.
With apparel items there are a few fashion models who seem to have it all when it comes to presenting an item.
Almost every outfit they wear looks better just because they are wearing it.
Looks are important, but more than that, attitude, enthusiasm,
feeling good in their skin and in the clothes they wear completes the package.
This is telegraphed through their body language, especially the face,
in a manner that the viewer immediately (in a fraction of a second) receives and processes sub-consciously.
These gifted models can sell an apparel item that would otherwise just sit on a shelf in a warehouse.
This is our tribute page to one of these special models who has it all.