Easy Access Marketplace Breeds Fakes, Counterfeits, And Misbranded Products.

Easy Is Good Only When Easy Is Safe.

Since the dawn of the Internet huge $multi-billion$ enterprises have emerged to sell you stuff online. The Ebay's, Amazon's, Alibaba's, Pricefall's and others have created easy to use Online Marketplaces that even small sellers can use to reach a national and international market. A Grandmother can setup an account and start selling her custom baby bibs in almost no time.

There is, as with most things that are quick and easy, a dark side that can be just as easily exploited. The sheer volume of product moving through massive warehouses makes it almost impossible to police, so fake product and mis-branded knock-offs can easily sneak into the flow and corrupt the whole process. This has been a problem since the early days of online markets, and it's getting worse, and it's getting worse faster and faster.