What is a SCROLL STOPPER?

From time to time while scrolling through hundreds of images of clothing items you might find that your scroll finger suddenly stops moving and deep in your brain the words `Wow`, `Whoa` or `OMG` appear. That`s the magic of an effective presentation. It grabs your attention and makes you stop and take a second look, and possibly, you will click on that item to see more.

For apparel items it is rare that a picture of an item laying on a table will have that dramatic effect. To properly present an apparel item it has to be worn by a model so that the fit, the form, and the function of the item can be clearly shown. A mannequin can do that, to a certain extent, but it takes a real live breathing model to add that extra magic that creates a `scroll stopper` presentation.